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As for Hood By Air’s fashion, it’s stronger than ever, refocused on utility and purpose. “It’s based, literally, on the wardrobe of what we’ve been wearing within the hibernation phase: The leather pants, the leather jacket,” Oliver says. “I really felt this uniform was important. This idea of sets. This thing that evokes a bit of separation from everyone, but then also allows you to look like you’re a part of one community,” he continues. “I guess it’s in the attitude of what a subculture would be, but now it’s a bit more refined to be more like a uniform.”
The images show Campbell with cropped hair and a fierce gaze that shoots right through Rodriguez’s lens. While the collection features lime greens, oranges, and silvers, here color is stripped away to focus on silhouette and intensity. Oliver references classic Inez and Vinoodh photographs as a touchpoint—the photographs that made him fall in love with fashion.
In the Luis Alberto Rodriguez–lensed images, Campbell wears pieces from Hood By Air’s forthcoming Prologue collection that will serve as the brand’s official re-entry into ready-to-wear. Oliver imagines Prologue as three linked narratives: Mother, Veteran, and Merch. The Mother collection, which Campbell wears, is an homage to the maternal figures in Oliver’s life. “It’s kind of based on my grandmother and what she brought to the table, which was always the beauty, but then also, she is how I learned how to physically sew and make clothes,” he says. Campbell, who is a close collaborator of Hood By Air’s fashion director Carlos Nazario, made perfect sense to act as the spokesmodel for this aspect of the collection. “She is such a mother figure to [so many people in fashion] and has always been so outspoken about Black people in fashion, Black identity, and Black creativity,” says Oliver. “It just made the most sense to begin the conversation there.”
Product detail for this product:
Suitable for Women/Men/Girl/Boy, Fashion 3D digital print drawstring hoodies, long sleeve with big pocket front. It’s a good gift for birthday/Christmas and so on, The real color of the item may be slightly different from the pictures shown on website caused by many factors such as brightness of your monitor and light brightness, The print on the item might be slightly different from pictures for different batch productions, There may be 1-2 cm deviation in different sizes, locations, and stretch of fabrics. Size chart is for reference only, there may be a little difference with what you get.
- Material Type: 35% Cotton – 65% Polyester
- Soft material feels great on your skin and very light
- Features pronounced sleeve cuffs, prominent waistband hem and kangaroo pocket fringes
- Taped neck and shoulders for comfort and style
- Print: Dye-sublimation printing, colors won’t fade or peel
- Wash Care: Recommendation Wash it by hand in below 30-degree water, hang to dry in shade, prohibit bleaching, Low Iron if Necessary
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